Make sure your customers find you, and not the competition...
Is your website just a holding place on the internet, an information portal, or a revenue generator? Your presence on the Internet continues to gain in importance. Your website must be pleasing to your customers in terms of look and feel, and must support common-sense transaction workflow, if required.
There are over 2 billion websites on the internet and the number continues to grow. Attracting potential customers takes more than a pretty web site! You have to make sure they can find you. Look at these statistics:
54% of Americans use the Internet and local search instead of phone books
97% of American Internet users use the Internet to shop
74% of users perform searches for local products and services
82% of local searches result in an in-store visit, phone call, or purchase
Source: comScore Networks; NPD Group, Nov., 2008; Kelsey Group; TMP/comScore, Oct., 2008
What does this mean? An effective marketing plan requires using the Internet!
Your business needs to be smart about using Internet marketing strategies to grow your business, regardless of your industry. That means more than having a pretty web site design, because even the most attractive web design won’t bring prospects and customers to your website unless it's a part of a greater strategy for reaching your target audience.
There’s a lot to the art and science of Internet marketing, and frankly, if you don’t have in-house experts, it's hard to manage effectively. You may be asking yourself:
What can I do to improve my search rankings so that my business gets found?
How much do I need to spend on paid search to get good results?
How can I get more prospects to visit my website and contact us?
Why does my competitor appear above me in the Google Local listings?
Should my business have a social media strategy?
All good questions, and questions you should be asking. But you most likely don’t have the time or money to spend learning different Internet marketing strategies and tactics to answer these questions yourself.
That’s why xlrINT provides Internet marketing services. We help our customers make sense of Internet marketing and manage the ongoing tasks needed to be successful online. Give us a call, or dig a little deeper with the following links:
- Local Search Submission
- Website Optimization
- Paid Search
- Website Analytics
- Social Media
- Why use xlrINT for Internet marketing?