Grow your business with Paid Search Advertising Services
You registered your URL, created a website, launched the website and the leads and business came pouring in... right? If you are like most businesses, just having an internet presence is not enough. You have to do something to get prospects to choose your website over the two billion others that are on the internet. That’s where pay-per-click advertising comes in.
Pay-per-click advertising (often referred to as Pay-Per-Click or PPC) allows you to create an ad presence on the internet without having to pay a fixed amount. You pay only when someone clicks the link to your website in the search results of the search provider. These results are usually displayed separately from the regular search results (see image below). The great thing about this type of internet presence is the prospect is already “qualified”... they are already interested in your product or service when they get to your website.
Pay-per-click search engine advertising is the fastest, most affordable and most effective way for businesses to drive new prospects and customers to a website quickly. Because of this, it is a very competitive marketplace that requires expertise and ongoing management to be effective. You need to be able to answer questions like:Pay-per-click search engine advertising is the fastest, most affordable and most effective way for businesses to drive new prospects and customers to a website quickly. Because of this, it is a very competitive marketplace that requires expertise and ongoing management to be effective. You need to be able to answer questions like:
How do I chose which search engine to use?
On what page do I want to have my results displayed? How high in the list do I want to display my results?What keywords do I want to pay for and how much should I pay?
How much should I spend monthly for PPC or how much is too much?How do I avoid click fraud?
Unless you're an expert in the various search marketing platforms and understand proper campaign structure and optimization techniques, search advertising can be frustrating - and a big waste of money.
xlrINT's Paid Search Advertising services are designed to help you take advantage of PPC opportunities on the leading search engines to drive targeted traffic to your website. xlrINT's PPC management services deliver immediate results -- even with limited advertising budgets.
Want more information about xlrINT's Web Marketing Services? Find out why businesses trust xlrINT with their Internet marketing needs.